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frolic opening Frolic! named one of the Top 5 New Birthday Party Spots
May 2012

Frolic! was also featured in Time Out Kid's Spring Birthday Party issue - check your local newsstand!


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frolic opening Rock N Roll Hits High Note At Frolic! Playspace
April 27, 2012

Last week we finally visited Frolic!, the new children’s play space in Williamsburg but the reviews we have heard were right on: it is the ultimate rock ‘n’ roll play space.


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gazette pic Williamsburg’s Frolic! – Have You Seen This Place?
April 10, 2012

For all you parents out there who just can’t bring yourselves to tune into Pandora’s “Children Folk Songs” station one more time, you need to get yourselves over to Williamsburg. You may have heard about the massive, 5,000 sq ft play space that opened this past January, but Frolic! must be seen to be believed.


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gazette pic Northside to See Return of the British Invasion
March 28, 2012

Residents of the Northside waterfront should be on the lookout for a Yellow Submarine! For six Saturdays, beginning May 5th, instructor Molly White will take kids, ages 4-7, from rock’s blues-based inception all the way to Taylor Swift and Madonna. Along the way, they will cover some jazz, country, rockabilly, R & B, punk, metal and, of course, the British invasion.


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nymagpreview315 Moms and Tots Rock Out in Williamsburg
March 15, 2012

The indie pioneers of Williamsburg will not let young parenthood spoil their indie-rocker cred. That is why so many of them are naming their kids things like Cash and Marley, giving them Ziggy-era Bowie haircuts, putting them in toddler-size AC/DC T-shirts and taking them to the new Frolic! play space, a 5,000-square-foot, candy-colored facility in the waterside Edge apartment complex. With membership nearly $1,000 a year, the space — which features an array of music classes, its own in-house band, a slide built around the famous Rolling Stones lips and a “Ziggy Starbus” VW minivan — allows parents to steep their kids in a wee version of rock culture while they kick back, drink organic coffee and reminisce about their Cobain- and DiFranco-worshiping wild years. We stopped in recently and asked a bunch of moms (and one dad), all from Billyburg, if and how their own kids are exhibiting signs of Mommy’s bad-ass halcyon days.
vid1 Frolic – Rock n Roll Play Space for Kids
March 13, 2012

“Hi, how are you? She is just so adorable!” Those are just two of the many greetings I received when River Mae and I visited Frolic. I have never felt so welcome as we entered this awesome rock and roll themed play space.

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vid1 Frolic! Play Space: Williamsburg's New Rock 'n' Roll Tot Spot
February 5, 2012

Frolic!, Williamsburg's new rock 'n' roll-themed romping spot for preschoolers, has gotten an incredible amount of buzz since it opened last month. Although as of now the awesome play space is reserved for members, non-members can sign up for Frolic!'s cool classes, which are led by talented New York City artists. Since my daughter is such a big music fan, we just had to check it out.

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vid1 Frolic! appears on NY1
January 31, 2012

 



CLICK HERE to see the video!

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neigborhoodmap120130 560 The Neighborhood News
January 22, 2012

A luxury condo complex has opened a "rock-and-roll play space": a basic membership $828.
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thumb New Play Space Frolic! Opens In Williamsburg
January 12, 2012

Frolic! is a 5,000 sq ft children's indoor play space and enrichment center located on the waterfront in Williamsburg, Brooklyn.

Featuring a membership-based playground, classes, birthday parties, music lessons, coffee lounge, boutique and events, Frolic! is the ultimate rock 'n' roll play space for the urban "under six" crowd and their parents.

CLICK HERE to see the video!

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daily pic Williamsburg moms open Frolic!, a high-end rock n’ roll play space for the under-6 set
January 12, 2012

For Williamsburg rockers turned stroller pushers with cash to spare, there’s a new spot to let their toddlers tap into their inner rock star.


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gazette pic Frolic! Play Space: Love, Children and Rock ‘n’ Roll
January 11, 2012

As a successful entrepreneur and columnist for business magazine Inc., CitiStorage founder Norm Brodsky knows how to spot a good investment. Judging by new memberships, his latest venture, a partnership in Frolic!, which opened this week, already looks like a winner.


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curbed pic2 Williamsburg's "Rock n' Roll" Kid's Play Space Opens, DIY Stroller Co-op to Come?
January 10, 2012

Brooklyn Based has a new piece on the plight of indie parents trying to make it in the music world while juggling parenthood. Of course, after reading that sentence, the word "Williamsburg" should be flashing in red before your eyes as the neighborhood you once thought of as kind of hip and maybe even a little cool gets slammed with toddlers with ironically ripped jeans (maybe from learning how to crawl) and tattooed moms debating the fastest way to swing by Roberta's for a quick lunch date in a Blue Bottle driven frenzy.


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frolic opening A New Playspace Opens Today: Get In Line To Check It Out
January 9, 2012

With the grand opening of Frolic! today in Williamsburg, you have even more options for indoor play this winter. Located in the new condominium building, The Edge, Frolic has the advantage of lots of space (approximately 5,000 square feet), ground floor access and ample stroller parking.


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tim frolic_party When Papa and Mama are Just Like The Rolling Stones
January 9, 2012

Both juice boxes and beer were the drinks of choice at Frolic’s holiday party at the Music Hall of Williamsburg last month, where the average attendee was about three feet tall. Iggy Pop blared on the sound system, but instead of mosh pits on the main floor there was cushy felt, perfect for crawling babies.


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timeout2 Frolic! play space opens in Williamsburg
January 9, 2012

We first reported that a new play space was coming to Williamsburg back in October—and now Frolic! has finally opened its doors. The 5,000-square-foot spot, run by two neighborhood moms who used to work in the fashion industry, sports a members-only indoor playground complete with a replica of a 1970s VW bus, a Rolling Stones–inspired tongue slide and a concert stage.


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motherbug pic Frolic!
January 8, 2011

Yesterday Jessica and I finally made our way to Frolic! the new play space opening tomorrow in our neighborhood. If you have peeked at Frolic’s website you may already know the space is 5,000 feet. When you walk into Frolic you will be greeted by a cheerful (but not nauseating) staff in the reception/cafe area.


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pic dckids Roll with It, Baby
Frolic Play Space

December 19, 2011

 

Having kids may have rocked your world. But a new spot is going to show you how to roll with it.

 


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Let the Good Times Roll
A rock-inspired play space opens in Brooklyn


December 12, 2011

 

Pretty high on the list of Things that Make Parents Smile is watching their babies dance. That's the idea behind Frolic!, a 5,000 square-foot play space opening on Williamsburg’s waterfront next month.

 


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TO-little rockits Upcoming Williamsburg play space Frolic! teams up with kindie musician Tim Kubart
October 3, 2011

Just because you're a parent now doesn't mean you have to walk the straight and narrow—in fact, starting this fall, music-loving NYC parents can help foster their kid's creative spirit at Frolic!, a 5,000-square-foot play space located in Williamsburg's The Edge condominium complex (34 North 6th St between Kent Ave and the East River).


"The Edge is Getting a Rock 'n' Roll-Inspired (Of Course!) Play Space"
September 14, 2011

Williamsburg was anointed the new Diaper District in January, and the neighborhood's new buildings have been surprisingly quick to embrace the trend. First 184 Kent leased space to the River School, a 100-child facility that will be open 12 hours a day. Not to be outdone, the Edge has just leased 5,000 square feet to something called Frolic!, "Williamsburg's "first ever rock ‘n’ roll-inspired play space and enrichment center." ...
"Rock 'n' roll kids space inks 5,000-square-foot lease at the Edge"
September 15, 2011

Frolic!, a rock 'n' roll-inspired play space and enrichment center for children, has signed a 10-year lease for 5,000 square feet of retail space at Brooklyn development the Edge, Douglaston Development announced today. The terms of the lease were not immediately available.

"As Williamsburg mothers and homeowners, we've seen first hand the growing need for a spacious and enjoyable destination for the entire family" said Frolic! co-founder Carey Balogh, "and the Edge was an obvious choice for us." ...
"Frolic Fills Another Retail Space at The Edge in Williamsburg"
September 16, 2011

WILLIAMSBURG — Douglaston Development reports that a children's play space and enrichment center has leased 5,000 square feet of retail space at The Edge, Douglaston's waterfront mixed use residential project in Williamsburg.

Frolic, described as "a rock 'n' roll-inspired play space," will open its doors this fall, according to Jeffrey Levine, chairman of Douglaston, who made the announcement. ...

 

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