Frolic! is a 5,000 sq ft children's indoor play space and enrichment center located on the waterfront in Williamsburg, Brooklyn. Featuring a membership-based playground, classes, birthday parties, music lessons, coffee lounge, boutique and events, Frolic! is the ultimate rock 'n' roll play space for the urban "under six" crowd and their parents.

Upholding the creative spirit and lifestyle of Williamsburg, Brooklyn, Frolic! presents a community for families with babies and young children to play freely together in a visually stimulating and high-quality interactive learning environment.

Julia Dawson and Carey Balogh, co-founders/owners, are former fashion industry professionals who met as Williamsburg neighbors turned moms. Working over 30 years collectively in the international fashion and luxury business, they left their respective designer and publicist careers to launch Frolic! with the dream of creating a magical and enriching experience for young families in the vibrant Williamsburg community they love. Thus the Frolic! Love, Children & Rock ‘n’ Roll concept was born…with a little inspiration from the Led Zeppelin III album cover and their rockstars-in-the-making toddler sons.